LOGO USAGE COLORS TYPOGRAPHY
BRANDS STANDARDS v1.0
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LOGO USAGE
Primary Mark
Primary Logo
Unacceptable Usage
01
PRIMARY MARK
The primary mark is the default lockup for most applications.
CLEARSPACE
The Brand Mark should always have clearspace to breathe. You can determine the clearspace around the mark by using the “A” in Alys Beach. The clearspace is equal to the cap height of the “A” in Alys Beach.
CENTERING
When truly centered mathematically the Alys Beach mark appears to be sitting to the right due to the shadow of the buttery. To counterbalance this, the optical center is placed in the middle of the buttery building to create the illusion of a true center.
Mathematical, true center of mark.
A more visually-appealing, optical center of mark.
CLEARSPACE
The primary logo is the default lockup for most applications.
UNACCEPTABLE USAGE
The Primary Logo should always have clearspace to breathe. You can determine the clearspace around the logo by using the “A” in Alys Beach. The clearspace is equal to the cap height of the “A” in
Alys Beach.
COLORS
Primary Color Palette
02
PRIMARY COLOR PALETTE
Alys Beach’s color palette should be used prominently in all print and digital collateral. To ensure consistent results, always proof carefully against the PANTONE Color Standard.
PMS PANTONE 541 CV
CMYK 100–51–0–30
RGB 45–78–131
HEX #2C4D82
PMS PANTONE COOL GRAY 6C
CMYK 36–29–28–0
RGB 223–1–66
HEX #A7A8A9
TYPOGRAPHY
03
PRIMARY TYPEFACES
Alys Beach’s Primary typefaces should be used prominently to ensure consistency.
Bauer Bodoni
Copperplate
SECONDARY TYPEFACES
Alys Beach’s Secondary typefaces should be used prominently to ensure consistency. The Secondary typefaces are used on digital and print application.
Futura TS Regular
Chronicle Display Light